Caesars Entertainment and Westgate Las Vegas Resort & Casino have agreed a new partnership that will see Caesars Sportsbook operate the Westgate SuperBook, subject to approval from the Nevada Gaming Commission.
Under the agreement, the venue will continue to trade as the Westgate SuperBook, powered by Caesars Sportsbook, preserving one of Las Vegas’ best known sportsbook brands while shifting operations and technology to Caesars ahead of the football season.
For the US market, the move is notable because it brings together a long-established land-based sportsbook destination with one of the country’s largest digital betting platforms. For international readers, it also reflects a wider trend across regulated markets, where legacy venues are increasingly being upgraded through platform partnerships rather than full brand replacement.
The partnership will allow Caesars to oversee race and sportsbook operations while expanding the betting offer available at the property. Westgate guests are expected to gain access to same game parlays, broader parlay options and live in play betting across professional and college sports, both on property and through the Caesars Sportsbook app.
Caesars will also introduce self-service betting kiosks across the resort, alongside in person app registration and access to its Universal Digital Wallet in participating markets for deposits and withdrawals.
Eric Hession, President of Caesars Digital, says: “By powering the SuperBook with our sportsbook platform, we are combining a legendary sportsbook environment with a modern betting menu and added convenience that reflects how sports fans want to wager today.”
Cami Christensen, President & General Manager of Westgate Las Vegas Resort & Casino, adds: “We are incredibly proud of that legacy and thrilled to partner with Caesars Sportsbook to take it to the next level, combining decades of history with innovation, scale and an even more dynamic guest experience.”
Importantly, the Westgate Las Vegas SuperContest franchise will remain part of the SuperBook offer, helping preserve a key element of the venue’s identity.
From a broader sector perspective, the deal underlines how US sportsbook operators are continuing to blend retail heritage with digital capability. In a market where customer expectations increasingly centre on convenience, live betting depth and cross channel access, partnerships of this kind are becoming an increasingly effective route to modernisation without sacrificing brand equity.
