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Casinò di Campione reopens with new Novomatic offering

Casinò di Campione reopens with new Novomatic offering


The reopened Casinò Campione, in the Italian enclave of Campione d’Italia, Switzerland, welcomes its guests with a state-of-the-art Novomatic gaming offering integrated in its gaming floors.

Casinò Campione is one of just four Italian casinos and ranks among the largest in Europe. It was originally opened in 1917 and in 2007 moved to the famous futuristic building complex on the shores of Lake Lugano that was especially designed by architect Mario Botta.

The relationship between the Casinò Campione and Novomatic dates back many years and has always been based upon top-quality products and first-rate customer support. So, when planning their reopening, the casino management decided to ensure that Casinò Campione presented the latest, state-of-the-art Novomatic gaming offerings.

A new machine park includes, amongst others, the internationally best-selling Panthera™ cabinets with popular linked progressive content such as the Novo Line™, Cash Connection™, Edition 2, Superia Cash Connection™ Volume 1 and the Xtension Link™ as well as the evergreen Super-V+ Gaminator® with the new Gaminator® My Cash Edition 1 as a standalone progressive. A number of VIP Lounge™ 2.32 cabinets present the multigame Impera-Line HD™ Edition 7 as well as the new Impera Link™, while the globally proven Novostar® SL 3.24 slant tops offer popular games in the Novo Line™ Interactive Edition X2 and the Gaminator® Legend Edition 2. Moreover, the luxurious Novostar® VIP Royal 2.65 and Novostar® VIP 3.50 have been integrated in the casino floor, offering players lavish comfort in their VIP chairs while they enjoy titles in the Impera-Line HD™ Edition 7 or Magic Games HD.

The casino is also equipped with the NBS Casino Management System, including floor management, accounting and reporting routines as well as customer-facing ATMs and promo towers. This solution adheres to regulatory requirements, grants maximum privacy and comfort for the guest and enables the operator to run all processes smoothly via a centralised and modern system. In line with the slogan ‘All in one Touch’, it was also implemented in the entrance area for customer management and access control in accordance with the highest Responsible Gaming standards, supported by biometrically operated fingerprint and face recognition.

The Novomatic Interior Design Solutions (IDS) department redesigned the reception according to customer requirements and with the prerequisite to integrate the access control. The design of the new reception is based on a sophisticated modular concept including elegant interior design elements, indirect lighting and an intriguing 5m long chandelier made of hand-blown glass balls.

Commenting on the work, and the reopening, Casinò Campione’s CEO, Marco Ambrosini, said: “In spite of the pandemic situation and the adversity of the abrupt closure in 2018, the casino has exceeded all expectations with an exciting restart. All the huge structures for the reopening were renewed, the entire logistics organised, and the machine park installed in time for the new season. With Novomatic, we had a strong partner at our side: structured, competent and with decades of experience in the sector as well as with the ability to support the immense mechanism of a casino with 1,500 customers a day. By bringing their technicians and engineers to collaborate with our team, updating and supporting it, Novomatic assisted us to upgrade the casino offer to the latest standards.”

Franco Rota, President Novomatic Italia, added: “Casinò Campione is a customer with whom we have maintained a long-term business relationship that we are very proud of. Therefore, we are delighted to be a partner of choice for the casino’s reopening. We congratulate the Casinò Campione on their successful new start, of course hoping that our excellent business relationship will last for many more years of mutual success.”