Chalkline, the US-based customer acquisition and retention platform for freeplay and real money games, partnered with WinInPR to provide followers of the Miss Universe Puerto Rico pageant with a chance to win $1,000. Their freeplay prediction challenge allowed players to play along with the highly anticipated pageant on September 30th, with a chance to win prizes by making predictions related to this year’s Miss Universe Puerto Rico event. To win, players had to make 10 correct predictions about the pageant, including first-placed winner, age of winner, height of winner etc. First prize was $1,000 cash, with second and third places taking home $500 and $250, respectively.
WinInPR is a Puerto Rico-based entertainment provider specializing in esports and entertainment wagering. The company is headed by one of the country’s few female CEOs, Grace Santana. The company’s Chief Marketing Officer, Che Julio, said: “WinInPR was pleased to partner with Chalkline to power the WinInPR Miss Universe Puerto Rico Prediction Challenge and provide fans an opportunity to get involved in the action and win real money.”
Dan Kustelski, CEO of Chalkline, added: “Our freeplay game are proven to drive engagement around sports and entertainment events, allowing fans to be more invested in the event and playing along as the event unfolds.”