Codere Online, a leading online gaming and sports betting operator in Spain and Latin America, has announced a landmark multi-year agreement with the National Football League (NFL) in Mexico.
By joining forces with one of the world’s most iconic, valuable and widely recognised sports brands, Codere Online reinforces its premium positioning and continues its strategy of building long-term associations with world-class sports properties. The agreement also marks an important new chapter in the Company’s commitment to sports and entertainment in Mexico, one of its largest and most strategically important markets.
Under the agreement, Codere Online will become:
- Official Betting Partner of the NFL in Mexico
- Official Partner of Super Bowl LXI
- Official Partner of the NFL Mexico Game
- Official Sports Betting Sponsor
With a powerful year-round platform, a highly engaged fan community and some of the world’s most prominent sporting events, the NFL provides Codere Online with a unique opportunity to strengthen brand visibility, deepen customer engagement and deliver premium entertainment experiences in Mexico.
Mexico is one of the NFL’s most passionate international markets and a core market for Codere Online, making the partnership a natural fit between two established brands with a shared focus on innovation, entertainment and memorable fan experiences.
As part of the partnership, Codere Online will serve as a sponsor of the 2026 NFL Mexico City Game, the regular season matchup scheduled to take place in Mexico City on November 22nd between the San Francisco 49ers and the Minnesota Vikings. The Company will also be an official sponsor of the Super Bowl, which will be held in Los Angeles in February 2027.
The multi-year agreement will create a broad platform for fan engagement, including hospitality programs, VIP experiences, activations across multiple cities in Mexico and official NFL merchandise opportunities. These initiatives will enable Codere Online to connect its customers with one of the most prominent properties in global sports and bring fans closer to the game through exclusive and memorable experiences.
Carlos Sabanza, Director of Sponsorships & Public Relations at Codere Online, says: “Partnering with the NFL represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”
Arturo Olivé, Managing Director of NFL Mexico, adds: “Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round.
“We are pleased to welcome Codere Online, one of Mexico’s most established and recognised online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.”
