DraftKings experienced significantly higher uptime compared to competitors across the second half of the NFL season, according to research carried out by Bettormetrics, an innovative AI data company providing competitive trading intelligence and insight to the sports betting industry, with support from its data partners, OpticOdds.
In total, DraftKings customers could place bets for more than 89% of the game, over 5% higher than its closest competitor. This impressive figure was enhanced since the Playoffs began, with the Massachusetts-based operator offering markets for 94.2% of the Postseason.
The average uptime across the nine leading brands in the US regulated market was just above 81%, highlighting the strength of DraftKings’ dynamic offering and pricing approaches.
As the Postseason kicked off, all operators improved their uptime, with the average across the board being 85%. Both Caesars and DraftKings exceeded 90% uptime across the first two weeks of the culmination of the season, which saw a number of thrilling ties and notable upsets.
For the Super Bowl, which saw the Philadelphia Eagles run riot over reigning champions the Kansas City Chiefs, DraftKings was again the standard bearer, offering markets for nearly the entire game with an amazing uptime of 97.6%.
Sabin Brooks, CRO at Bettormetrics, says: “The NFL season is the crown jewel in US Sports, and the highly competitive offerings across the board include player props, micro bets and large-scale volumes across handicap markets.
“With plenty of investment in its pricing capabilities, it perhaps was not a surprise to see DraftKings as the clear leader in maximizing its potential by having the least market suspensions.
“There are other mechanics, such as bet acceptance time, which constitute each operators’ overall trading strategy. Nonetheless, our research has shown that uptime remains one of the largest points of difference between the US’ major betting platforms.”
Robert Urwin, Co-founder & CEO of Bettormetrics, adds: “Over the last three months of the NFL season, we have seen some notable market leaders and trends emerge. Although ESPN Bet is still the tied lowest in terms of uptime, it has steadily increased this over the period by more than 10%, showing that its offering is getting up to speed.”
Bettormetrics monitors and analyses thousands of live in-play sports betting events traded every week. Observed performance and competitive analysis by Bettormetrics helps traders and analysts discover and identify deficiencies that directly impact sportsbook revenues and profitability.
