ELA Games has announced a new strategic partnership with Rootz, an iGaming platform that focuses on exciting tech and automation.
Rootz is an iGaming solution built to help operators manage all aspects of their online casinos and power the brands of the future. Brands in the Rootz portfolio include Wildz, Chipz Casino and more.
The partnership will see ELA Games’ catalogue hosted on many of Rootz’s brands, with more players experiencing ELA’s unique games like Cash Crab, Joker Cashpot and others. With many games implementing engaging gamification engines, Rootz’s brands can experience increased player acquisition, retention and engagement.
David Fall, ELA’s Business Development Manager, says: “ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games.
“This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.
Sam Brown, Rootz CEO, adds: “At Rootz, our players come first, so we are always thrilled to augment our lobbies with top-quality casino content, like the titles in ELA Games catalogue.
“We are sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”
