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Entain acquires Unikrn to cement move into esports

Entain acquires Unikrn to cement move into esports

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UK-based sports betting operator Entain has set up its launch into the esports betting sector with the acquisition of the assets of esports and skill-based wagering specialists Unikrn. Entain has bought the technology, products, platform and brand from Unikrn, which has an international team of 50 personnel. Entain’s Managing Director of Esports, Justin Dellario, will head up this drive into new is leading the push into this new market as part of a greater drive into interactive entertainment markets, commented: “Entain is all about creating exciting and innovative products for our customers. With Unikrn, we will now be able to offer competitive gamers and esports fans alike rewarding experiences surrounding the games and events they love.”

Unikrn’s suite of products and services includes U-Mode, enabling gamers to bet on their own ranked matches in some of the world’s most competitive video game titles, and Streamer Bet, its AI-powered real-time updating odds for betting on Twitch streams.