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EvenBet expands in LatAm with Betplay

EvenBet expands in LatAm with Betplay

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EvenBet Gaming has announced that its poker solutions are going live on Betplay, one of the top sports betting operators in Colombia.

BetPlay, owned by Corredor Empresarial, has a user base of more than 3,000,000 players and contributes to 60% of the country’s online betting market.

Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.

This partnership marks EvenBet’s continued expansion in the LatAm iGaming market and entry into the rapidly growing Colombian online gaming industry.

Dmitry Starostenkov, CEO at EvenBet, says: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.

“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”

Daniel Arias, Online Manager of BetPlay, adds: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”

Manuel Jiménez, Sales Manager in LatAm, concludes: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible and recognised brand backed by the Colombian regulator, Coljuegos.”