Gaming Corps has signed a major deal that will see it launch an exclusive slot game in collaboration with rap legend, Snoop Dogg.
The game is exclusive to Roobet, the online casino where Snoop Dogg is a Brand Ambassador.
Snoop Dogg made his music industry debut on Dr Dre’s 1992 album, The Chronic, and has since sold more than 50 million albums worldwide. He has also made several movie and TV show appearances, making him one of the most iconic artists of all time.
Snoop’s High Rollers allows players to experience what it’s like to live life as a music legend. The soundtrack is inspired by Snoop’s early and later works and the main man has also narrated parts of the game to really bring it to life.
Snoop’s High Rollers made its debut on April 20th, exclusively on Roobet, the crypto casino and sportsbook that has taken the market by storm since its 2019 launch. The casino’s team has put a comprehensive marketing strategy behind the game with plans to use it to drive new customer acquisition.
Juha Kauppinen, Gaming Corps CEO, says: “It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma,”
“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing.”
Anthony Brennan, Head of Partnerships at Roobet, adds: “We love pushing the envelope and never flinch at an opportunity to bring iGaming and pop culture together. Snoop loves his game; we love the game and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes.
“We can’t say enough nice things about the Gaming Corps team and are excited to hear what the gaming community has to say!”
Snoop Dogg concludes: “The Snoopification continues. I’m making my mark on things and this one has been in the works for a while. It ain’t your average game, it’s fun, it’s fresh and it’s gonna go crazy.
“Don’t meet me at the platform – beat me to the platform, ya dig?!?!? Rooooobet ugot2doit.”
