ICONIC21 has marked a significant advancement in its commercial journey by signing a comprehensive distribution agreement with Hub88.
This partnership integrates ICONIC21’s entire portfolio, offering Hub88’s extensive operator network access to a wide array of live casino, slots and virtual games.
Hub88 is known for collaborating with top-tier studios to enhance player engagement and retention. Through its streamlined Casino API, Hub88 allows partners to stand out in a competitive market by deploying new content with minimal technical hurdles.
The integration of ICONIC21’s portfolio is further highlighted by the introduction of the Gravity Wheel, a fast-paced game show experience designed to keep players engaged. Unlike traditional formats, Gravity Wheel incorporates dynamic multipliers – Saturn, Moon, Comet and Sun – active on every spin, with the Sun multiplier offering payouts up to 1,000x.
In addition to live studio content, the deal includes ICONIC21’s full range of slot and virtual games, featuring top-performing releases like Las Piggas and popular formats such as Crash and Plinko. The partnership is already yielding results, with ICONIC21’s offerings live across several Hub88 brands and more rollouts scheduled.
Alina Mihaela Popa, CCO at ICONIC21, says: “Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility.
“Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality. We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players.”
Jessica Inglott, Head of Supplier Relations at Hub88, adds, “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalogue does exactly this.
“The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product.”
