An exclusive collaboration agreement for Spain has been announced by Jada Gaming and Unidesa Interactive, part of the B2B division of the multinational Cirsa group, a leading gaming and leisure organisation in Spain and Latin America.
Unidesa Interactive will incorporate the use of artificial intelligence into its forward systems through the Jada Brain AI platform, a set of tailor-made solutions specifically designed to improve the most critical areas of game management. This includes actions related to responsible gaming, among others, thus improving the efficiency of the system. In addition, Jada Gaming’s data expertise and analysis will allow marketing actions to be more accurately targeted.
The long list of operators who have opted for the forward systems will now be able to opt for the new artificial intelligence modules, increasing their performance and optimising the real-time management of their rooms.
Alberto Alfieri, co-founder of Jada Gaming, said: “We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land-based gaming market. Our Jada Brain AI solution is incredibly powerful, and we have adapted it to optimise physical gaming operations.”
Josep Mª Casas, Director of Cirsa’s B2B division added: “The integration of this artificial intelligence solution from Jada Gaming will allow us to offer a pioneering room management system in Spain. An added value, without a doubt, to our Forward Systems, which currently has 42,000 connected machines worldwide.”