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Las Vegas Sands invests in newly formed Huddle Tech

Las Vegas Sands invests in newly formed Huddle Tech

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Following the recent merger of Huddle Gaming and DeckPrism Sports, Global integrated resort developer, Las Vegas Sands, has backed newly formed Huddle Tech with a strategic investment.

The new company, now known simply as Huddle, combines its predecessor’s portfolio of advanced automated solutions for trading, odds feeds and risk management for iGaming with DeckPrism’s specialist odds provision for in-play markets for NFL, NCAA football, NBA, NCAA basketball, MLB, and NHL.

Huddle will now comprise a team of 80, better serving existing clients and expanding into a full suite of best-in-class products to help operators move into the future of odds-making and managed trading services.

Speaking on the merger and investment, Francesco Borgosano, CEO at Huddle Tech and co-founder of Huddle, says: “Our long-term vision remains the same, we believe there is no technology out there that will be better constructed to meet the needs of the modern operator. Operators need product differentiation, innovation and operational efficiency, and that’s what Huddle brings. By combining our expertise with the IP and know-how of DeckPrism, we have both solidified our existing products as well as dramatically accelerated our product development along that path.”

Ed Miller, VP Innovation at Huddle Tech and co-founder of DeckPrism Sports, adds: “This move enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space.”