Light & Wonder is bringing new worlds of play to South Africa after delivering its first-party content to market leading operator Hollywoodbets.
The launch marks Light & Wonder’s entry into the country’s fast-growing regulated iGaming market and arrives following approval from both the Mpumalanga Economic Regulator (MER) and Western Cape Gambling & Racing Board (WCGRB).
In addition to Light & Wonder’s in-house content, content from third-party studios, including ReelPlay, Big Time Gaming, Blueprint, Greentube, Gaming Realms, Inspired, Elk Studios, Relax, G Games and Fantasma will soon be available to Hollywoodbets’ players.
The company’s live casino products powered by Authentic Gaming have already seen success in the region across the past three years.
Light & Wonder’s online entry in Africa is significant given the company’s strong heritage in the land-based environment on the continent, where its titles are consistently among the best performers on gaming floors.
James Bustin, Commercial Director at Light & Wonder, says: “Entering South Africa’s online regulated market is an exciting move for Light & Wonder, allowing us to deliver on our promise of bringing new worlds of play to consumers worldwide.
“We are excited to have launched our online games that we know South Africans already love playing in land-based casinos, and now we look forward to launching even more content from our partner studios in the coming months.”
Wayde Dorkin, Head of Product at Hollywoodbets, adds: “We want our players to enjoy the best possible casino experience and this launch with Light & Wonder means we have expanded access to a wide range of highly compelling content within a very potent new market.
“The initial range of games produced by Light & Wonder is very impressive and this is only the first step. By integrating Light & Wonder’s platform, we are looking forward to adding other third-party studios to our audience.”