Crypto Assets

Search
Close this search box.
Search
Close this search box.
Search
Close this search box.
Light & Wonder unveils first-of-its-kind live game show

Light & Wonder unveils first-of-its-kind live game show

Facebook
Twitter
LinkedIn
Email

Light & Wonder and Authentic Gaming have launched their first live game show of the year with the release of 7’s on Fire LIVE, offering a unique player experience within the live casino vertical.

This significant milestone marks the first Authentic Gaming game show to utilise Light & Wonder IP for the European market, with elements of the popular 7’s on Fire franchise incorporated into the gameplay.

The UK release of 7’s on Fire LIVE is exclusive to Light & Wonder’s long-term partner Sky Betting and Gaming across their Sky Vegas and Sky Bingo brands for two weeks, with a wider operator network rollout to follow.

Game details available HERE.

Authentic Gaming’s latest live casino product signals its ambitions to develop fresh concepts for the industry. It has plans to utilise additional IPs owned by Light & Wonder for future game show releases, including the legendary Rainbow Riches franchise.

Jonas Delin, CEO & Founder of Authentic Gaming, says: “Introducing 7’s on Fire LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector.

“By combining the best of Light & Wonder’s immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer.”

Dylan Slaney, CEO of iGaming at Light & Wonder, adds: “The creation of 7’s on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming.

“The live game show not only breathes new life into one of the most popular IPs, but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We are thoroughly looking forward to unveiling more of these game show collaborations in the near future.”