QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.
Joining from LiveScore Media, where he was MD, McCarthy will start use experience at betting and gaming giants Betfair, Betway Group and of course, LiveScore, to inform his new remit at QiH Group to drive profit across all marketing activities.
Based in QiH Group’s London office, McCarthy will manage the marketing team of 17, which will expand to 27 in the coming months, overseeing double-digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.
James McCarthy says: “It is a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO, adds: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America.
“Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am excited to see where his marketing leadership takes us.”
