Nordic Partners Gaming (NPG), the Malta-based esports and gaming company, has been named Strategic Esports Partner for AffPapa Conference Cancun 2026, taking place in Cancun, Mexico, from November 23rd to 25th.
The activation forms part of a wider partnership between Nordic Network and AffPapa and will bring esports directly onto the main conference floor, making it an integral part of the event rather than a standalone side activation, giving delegates a direct feel for the audience NPG works with, rather than simply hearing about it through panel discussions.
Delegates will be able to try competitive gaming for themselves in the Esports Zone across all three days of the event. Visitors can sit down at a gaming station and play with NPG’s professional player and streamer FreeZe, who will be in Cancun for the duration of the conference.
Fabian Broich, Director of NPG, says: “AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can enjoy first-hand.
“Having FreeZe with us makes the experience much more authentic; attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional themselves.”
The sponsorship follows the recent launch of Nordic Partners Gaming, established by Nordic Network Ltd to help esports organisations and gaming creators build stronger, more sustainable commercial foundations, while helping licensed iGaming companies better understand and connect with gaming audiences.
Yeva Avagyan, Head of Commercial at AffPapa, adds: “We are excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they’ll have the chance to play alongside a professional player.
“It’s a fun addition to the event, and we can’t wait to see everyone get involved.
