Octoplay has expanded its partnership with Midnite in the UK with the launch of Midnite Express, a lifetime exclusive branded game developed specifically for the operator.
The release is the first custom product created under the partnership, which went live in July 2025, and marks a shift from portfolio integration towards co-developed content built around Midnite’s player base.
Midnite Express is based on the mechanics behind Fire Rail Express: Hold and Win, one of Octoplay’s strongest performing titles in the US. The game has held a top three position in the New Top Game Ranks – Slots category of the EILERS-FANTINI Online Game Performance report for three consecutive months.
The launch gives Midnite a UK exclusive title built around mechanics already showing strong performance in another regulated market, supporting the operator’s wider casino content strategy.
Ralitsa Georgieva, CEO at Octoplay, says: “Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing.
“A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top performing US titles for the UK with Midnite reflects how we work with operators who want more than off the shelf content.”
Chelsea Pinho, Head of Casino at Midnite, adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”
Octoplay continues to expand across the UK, with recent integrations including Bally’s Intralot, Evoke’s 888 and Mr Green brands, Virgin Bet and LiveScore Bet. The studio now operates across 18 regulated markets.
