Global sports betting entertainment company, OpenBet, has extended its position across the US with its launch in Massachusetts, the latest legalised mobile sports betting market.
With a state-wide fanbase of some of the biggest teams in the US, Massachusetts is projected to be in the Top 10 for sports betting handle and revenue, according to industry observers and OpenBet’s own research. The state is home to some of the world’s biggest teams, including the Boston Red Sox, New England Patriots, Boston Celtics and Boston Bruins.
Mobile sports betting officially launched on March 10th, ahead of ‘March Madness’, and OpenBet projects that GGR in the state could reach the $500m mark after its first year in operation, through engaging betting content powered by rock solid technology for which the company is renowned.
Entry to the Bay State is OpenBet’s 18th launch with FanDuel, with the leading operator utilising its core betting and platform technology. OpenBet’s pioneering same-game parlay product, powered by SportCast, will bring unrivalled betting opportunities across a host of sportsbooks including DraftKings, BetMGM and WynnBET.
Cathryn Lai, CCO at OpenBet, said: “It is fantastic to see Massachusetts embrace mobile sports betting, bringing a new wave of entertainment to the state. We enjoyed an impressive launch in Ohio at the beginning of the year, and we are pleased to be bringing our searing technology and same game parlay products to Massachusetts sports fans in time for ‘March Madness’.”
