Aggregator and content provider, Pariplay, part of the Aspire Global group, has strengthened its presence in Switzerland by partnering with Grand Casino Bern’s established online brand, 7 Melons.
The agreement will enable Pariplay to offer the feature-packed Wizard Games title, plus content from its Ignite partner programme, to Swiss players at 7melons.ch, the online entity of the prominent land-based operator.
This partnership represents the latest step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators’ content from its Fusion platform. Fusion features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.
Andrew Maclean, VP of Sales at Pariplay, says: “This is the latest in a string of content agreements we have reached in this very exciting regulated market. Grand Casino Bern is a household name in the country, and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience.”
Ludwig Nehls, CEO at Grand Casino Bern, added: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players, and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”