Play971, the UAE’s first and only licensed sports wagering and gaming platform, is proud to welcome global cricket icon Brett Lee as its first official Brand Ambassador.
The partnership comes at a time when cricket continues to strengthen its presence across the UAE, supported by a passionate fan base, a large South Asian community and the continued success of local T10 and T20 competitions.
Having made the UAE his home, Brett Lee brings a unique combination of global sporting stature and local relevance, making him a natural choice to help Play971 create new and engaging ways for fans to connect with the sports they love.
Recognised as one of the fastest bowlers in cricket history, Brett embodies Play971’s core values of integrity, performance excellence and responsible play. Beyond his achievements on the field, Lee is widely admired for his approachable personality and enduring passion for the game, showcasing qualities that reflect the shared enthusiasm Play971 aims to foster across its community of sports fans.
Philippa Bowland, Commercial Director for iGaming at Play971, says: “We are pleased to welcome Brett Lee to Play971. Beyond his achievements in international cricket, he is respected for his composure, professionalism and strong sense of integrity.
“As someone who has chosen to make the UAE his home and has a genuine appreciation for the country’s sporting ambition and diverse communities, he is a natural fit for our brand as we continue to engage audiences across the UAE.”
Brett Lee adds: “I am incredibly excited to partner with a groundbreaking brand like Play971. It is an honour to be closely connected to the UAE and its vibrant sports community, and to play a part in its journey – a true hub of innovation where determination drives progress.
“It is inspiring to be associated with a brand that is building something special in a country where there truly is no such thing as impossible. Play971 reflects the same energy, passion and love for the game that I have always believed in.”
As part of the partnership, Brett will feature across fan engagement initiatives and activations designed to bring audiences closer to the action.
