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Play’n GO expands Italian presence with William Hill

Play’n GO expands Italian presence with William Hill

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Play’n GO has announced a partnership with the Italian arm of William Hill, expanding the company’s presence in the region.

Play’n GO and William Hill’s relationship is well-established globally, and earlier this year the two announced an industry-first with the instalment of Book of Dead in William Hill retail fixed odds betting terminals across the UK, a move which has proven highly successful.

With this latest announcement, William Hill players in Italy will gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Rise of Olympus and Tome of Madness

Michele Stefanelli, Sales Leader, LatAm & Southern Europe, Play’n GO says: “The Italian market is very important to Play’n GO, and we are pleased to continue our growth in the region with William Hill, who we have already enjoyed enormous success with around the world.

“We are committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction.”  

Valerio Micchio, Head of Commercial at William Hill Italy, adds: “We are excited to add Play’n GO games to our portfolio and view them as a natural partner to expand our presence in the region.

“Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”