Play’n GO’s rapid expansion into the North American regulated iGaming market continues with the launch of its world-class portfolio of titles in the US state of Michigan.
Players in the Wolverine State can now partake in festive fun through the launch of the title Xmas Joker and will soon be able to play more of the Swedish gaming giant’s unmatched slate of online slot titles including Rich Wilde and the Book of Dead, Rich Wilde and the Tome of Madness, Crystal Sun and many more.
The rapid expansion into America underlines Play’n GO’s commitment to growth in the region, which has been backed up by a number of key US-based hires.
Play’n GO’s games are available in Michigan initially via BetMGM, which builds upon a long and fruitful relationship between the two companies. BetMGM also launched Play’n GO’s games in New Jersey at the end of October.
Magnus Olsson, CCO at Play’n GO, says: “We believe strongly that the future of the industry will be in regulated spaces, and so it is with considerable pride that we are able to bring our content today to one of the first states in the US to really grasp the regulated iGaming opportunity, Michigan.”
Play’n GO is on track to release more than 50 online slot titles this year and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey and Michigan in North America.



