iGame Media has been appointed as the exclusive betting data and streaming partner for Premier Padel, covering over 2,400 matches from the 2027 season.
This partnership marks the first time sportsbooks can access official betting products for padel, using in-venue umpire data and low-latency live streaming.
Padel is rapidly becoming the fastest-growing racquet sport worldwide, with more than 38 million players. Premier Padel is transforming the sport into a major spectator event, highlighted by record attendances in Pretoria and London, and broadcast deals with Red Bull TV, ESPN and TNT.
The sport shares characteristics with tennis that make it ideal for in-play betting, such as fast-paced matches and frequent scoring. Premier Padel’s global calendar features 26 events across Europe, the Americas, the Middle East and Africa, with plans to expand further into Asia.
This partnership will create a comprehensive Premier Padel betting product, including pre-match and in-play markets, umpire data and live streaming. Sportsbooks can offer dense, rich market types for an immersive betting experience. Accredited odds providers will deliver these products through OneData, ensuring maximum availability and adoption.
Sportsbooks can also use iGame Media’s Bettor Engagement video technology to promote tournaments and educate bettors about players and markets through premium video content.
Rob Mitchell, VP Commercial at Premier Padel, says: “Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally.”
Mike Cobain, Founder & CEO of iGame Media, adds: “Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Records are falling at almost every event… the Alpine Paris Major at Roland Garros drew 81,000 fans across the week.”
iGame Media will present the 2027 product suite and forward-looking roadmap that includes expanded markets and richer data at SBC Summit Stand C101, and via a joint presentation with Premier Padel at 1:20pm on the Product Innovation Showcase Stage on Tuesday September 29th.
TAGS: Sports Betting Data, Padel Betting, iGame Media, OneData, Premier Padel
