This September, SmartSoft unleashes Safari Simba, a high-energy slot game set against the breath-taking backdrop of the African Savannah.
With vibrant visuals, dynamic gameplay and an RTP of 97.05%, this five-payline game is designed to capture both the thrill of the wild and the preferences of one of SmartSoft’s fastest-growing markets.
Safari Simba is more than just another game release; it is a strategic, co-created product built in close collaboration with regional partners.
Elene Adeishvili from SmartSoft’s commercial team says: “Game development at SmartSoft is a true team effort. Our teams work hand-in-hand to constantly set new trends, with the goal of consistently launching high-quality games.”
A game with local soul
Every detail of Safari Simba is designed with the African market in mind. From its multiplier reel, ranging from 1x to 5x, to the x2 Gamble feature that allows players to double any win, the game packs excitement in every spin. But the real innovation lies in its flexibility.
Michael Ratiani, Partnership Manager at SmartSoft, explains: “One standout feature is the customizable scatter symbol. This allows operators to insert their own branding directly into the game, creating a localized, branded experience that feels unique to each partner.”
Built together. Grown together
SmartSoft’s approach with Safari Simba reflects a broader philosophy of true partnership. By co-creating games with operators and shaping experiences around local insights, the company ensures deeper engagement and better performance – both for the games and for the business.
Ratiani adds: “Such games are collaborative products; when both sides feel ownership, they are more invested in its success. This is how we grow together on both game performance and the business side.”
Already part of the company’s popular Spin&Win network promotion, Safari Simba has seen early traction in the market. With built-in gamification layers and promotional tools designed specifically for the region, the game stands as another strong addition to SmartSoft’s expanding portfolio.
Elene Adeishvili concludes: “Whether through branded tools, local insights or promotional support, our approach is always the same, co-build and co-win. This is true partnership.”
