SBC Summit Tbilisi is set to explore the next growth phase for the gaming industries in Eastern Europe and Central Asia. The Summit will gather 2,500 industry leaders to discuss challenges and opportunities in talent acquisition, player engagement, leadership strategy, affiliate partnerships and regulatory changes.
As the focus shifts from rapid expansion to sustainable business models, the Summit will address how companies can attract and develop talent in a fiercely competitive market. Sessions will highlight how player expectations are reshaping product and marketing strategies and how operator-affiliate relationships can evolve beyond short-term returns.
Rasmus Sojmark, Founder & CEO of SBC, says: “The conversation is shifting from growth alone to building businesses that succeed in the long-term.”
Lasha Machavariani, Founder of SMH, adds that success in the region requires the right talent, partnerships, and understanding of player needs.
The Summit will feature The Talent War in iGaming panel, discussing team-building and retention strategies with industry experts like Daria Fot from EvenBet Gaming and Tanya Shevchuk from iGamingHUNT. The Next Betting Consumer session will delve into evolving player expectations with insights from Tamaz Gambashidze of adjarabet.com.
Leadership strategy will be examined in The C-Level Agenda panel, where executives like Dmitry Starostenkov of EvenBet Gaming will discuss balancing growth with regulatory compliance. Affiliate marketing’s future will also be explored, focusing on transparency and the evolving role of Affiliate Managers.
With strong ties to the sporting world, the Summit will include discussions on how sports organisations are transforming into global entertainment brands. The event will also feature a Regulators Forum for direct engagement with policymakers.
Held on July 15th & 16th, at the Sheraton Grand Tbilisi Metechi Palace, SBC Summit Tbilisi will offer two days of comprehensive conference content, networking and exhibition opportunities, shaping the future of gaming across the region.
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