Stephen Crystal, Founder & CEO of SCCG Management and Global Gambling News partner and contributor, has been appointed as one of the 10 industry Ambassadors for SiGMA North America 2026, marking the Summit’s debut in Mexico City.
The event is scheduled for September 1st to 3rd at Centro Banamex and is anticipated to host 4,000 delegates, 1,000 operators, over 150 speakers and more than 200 exhibitors and sponsors.
The Ambassador roles highlight leaders in the iGaming sector across North and Latin America, aiming to establish the Summit as a pivotal regional hub. Alongside Stephen Crystal, the Ambassador team includes C-level executives and industry specialists such as Javier Troncoso from InsightPlay.ai, David Fica of Land Vegas Group and Iliana Maria Pineda Echeverri from Wplay.
Stephen Crystal says: “Mexico City is the right location and the right moment for a Summit of this scale.
“SiGMA’s decision to plant its North American flag in Mexico reflects where the industry’s growth trajectory is heading, and SCCG is proud to support this vision as an Ambassador.”
On Day 2 of the conference, Crystal is slated to participate in the panel Regulation and Revenue: Dissecting North America’s State and Provincial Affiliate Ecosystem, discussing the evolution of affiliate structures in regulated markets.
SiGMA North America 2026 marks SiGMA’s debut in Mexico City, following BiS SiGMA South America 2026 in Sao Paulo. Together, these events offer significant regional touchpoints in the Americas. The September schedule also includes the SiGMA Affiliate Retreat in Cancun and Affiliate World Americas, providing a comprehensive circuit for companies in performance marketing and business development.
Registration and tickets are available HERE
With over 33 years in the global gambling industry, SCCG Management collaborates with operators, suppliers, startups and technology firms across more than 50 jurisdictions. Their expertise spans sports betting, iGaming, tribal gaming, payments, emerging technology, media partnerships and international market expansion.
