William Hill has announced the imminent closure of three of its online casino brands in Europe, EuroGrand, 21Nova and Casino Club. A statement from the now Caesars Entertainment owned company said: “We have taken a strategic decision to close our EuroGrand, 21 Nova. and William Hill Casino Club brands. This comes as part of our continuous evaluation of our brands and business footprint.” The group’s online focus will now be better concentrated on its Mr. Green and William Hill platforms.
EuroGrand and 21Nova were both launched in 2006, with Casino Club joining in 2009. Mr. Green was founded in 2007 in Malta. William Hill acquired Mr. Green in 2019 for £242m. The company will continue to own and operate six UK-facing online gaming site – William Hill, Mr. Green, Redbet, 11.lv, Bertil and Mama Mia Bingo. As the newly owned primary brand slowly evolves under the Caesars umbrella, the William Hill US sportsbooks are also disappearing. Sports betting locations in Nevada and other States where the company is live have mostly been rebranded to Caesars Sportsbook.
