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Xtremepush appoints Morten Tonnesen as Chief Growth Officer

Xtremepush appoints Morten Tonnesen as Chief Growth Officer

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Xtremepush, leading provider of CRM and loyalty marketing powered by AI, has announced the appointment of Morten Tonnesen as Chief Growth Officer.

An accomplished executive with over a decade of experience driving success at major gambling and technology companies, Tonnesen will lead growth initiatives across the entire organisation as Xtremepush cements its market leadership as a provider of next-gen solutions for the betting and gaming industries.

As CGO, Tonnesen will own responsibility for Xtremepush’s continued push to establish relationships with tier-one operators, partnerships and marketing. In addition, he will lead from the front on sales, product and overall corporate strategy, leveraging his industry expertise and proven track record in scaling businesses.

Tonnesen joins from Shape Games where, as CCO and a major shareholder, he was part of driving the company’s success and subsequent exit to Kambi in 2022. His entry into iGaming was with PokerStars where he rose to head up global marketing as the company grew to take up 75% market share, launching sports and casino in the lead-up to its sale and listing.

Tommy Kearns, CEO of Xtremepush, says: “Morten is a heavyweight addition to our leadership team who brings invaluable perspective from both the operator and supplier sides of the gaming industry.

“His entrepreneurial mindset, data-driven approach and demonstrated success growing companies make him the ideal person to guide our expansion as we capitalise on increasing demand for our innovative AI-powered platform.”

Morten Tonnesen adds: “Xtremepush has developed the best solution I have seen on the market for giving operators a sustainable competitive advantage by combining real-time data, AI, gamification and best-in-class CRM functionality into one unified platform.

“I am thrilled to join such a talented, driven team who are so intent on achieving the business objectives of customers.”