Leading provider of CRM and loyalty marketing, Xtremepush, has announced a strategic agreement with Sportradar which sees the global sports technology company add a new, comprehensive player engagement solution to its marketings services offering.
Xtremepush’s unified solution combines real-time Customer Data Platform, omnichannel activation, optimisation and gamification tools in a single solution.
The agreement enables Sportradar to help its operator clients identify and retain high-value bettors and customers likely to churn.
Combined with AI capabilities that underpin Sportradar/Vaix’s predictive CRM & Personalisation technology, the new offering delivers highly personalised omnichannel customer communications that drive retention and increase lifetime value.
Tommy Kearns, CEO of Xtremepush, says: “We are excited to extend our partnership with Sportradar, a true industry leader. As an established figure within the betting industry working with tier-1 partners all over the world, they expect the best.”
Paolo Personeni, EVP Managed Betting Services at Sportradar, adds: “Combining Xtremepush’s solution with our own market leading technology will enable our clients to enhance the communication they have with their customers.
“The engagement suite empowers clients to interact in a more meaningful, personalised way, leading to increased retention.”
